Skills & Competencies for Customer Insights Analyst II

Customer Insights Analyst II job profile

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JOB SUMMARY for Customer Insights Analyst II

Analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights.

JOB RESPONSIBILITIES for Customer Insights Analyst II

Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases.

Customer Insights Analyst II SALARY RANGE

BASE 50%
$84,542
TOTAL 50%
$88,232
Job Level
P02
Job Code
SM15000469
Education/Degree
Bachelor's Degree
Reports To
Supervisor

Customer Insights Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Customer Insights Analyst II

1 Job Family Competencies – Business Intelligence
Proficiency Level -2
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
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Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
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Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
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Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
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Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
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2 Job Family Competencies – Data Analytics
Proficiency Level -2
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Customer Insights Analyst II

1 Core Competencies – Lateral Thinking
Proficiency Level -3
Skill definition-Analyzing and creating innovative solutions beyond logical and deductive reasoning to resolve complex problems.
Level 1 Behaviors
(General Familiarity)
Explains the advantage of big picture thinking in achieving our business's future vision.
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Level 2 Behaviors
(Light Experience)
Collects unconnected inputs from colleagues to find different solutions to problems.
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Level 3 Behaviors
(Moderate Experience)
Uses unconventional thinking techniques in identifying novel solutions to address complex issues.
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Level 4 Behaviors
(Extensive Experience)
Facilitates team brainstorming to create logical conclusions in resolving complex problems.
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Level 5 Behaviors
(Mastery)
Develops indirect and creative methods to develop teams' lateral thinking and reasoning skills.
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2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Explains the integral role data collection plays when conducting analytical thinking.
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Level 2 Behaviors
(Light Experience)
Breaks down a specific project into lists of tasks.
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Level 3 Behaviors
(Moderate Experience)
Develops alternative solutions and compares the pros and cons.
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Level 4 Behaviors
(Extensive Experience)
Draws conclusions based upon logic and intuitive judgment.
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Level 5 Behaviors
(Mastery)
Evaluates potential risks using extensive industry knowledge when considering new opportunities.
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3 Customer Insights Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Analyst II
Proficiency Level - 4
5 Competency for - Customer Insights Analyst II
Proficiency Level - 5

Summary of Customer Insights Analyst II skills and competencies

There are 0 hard skills for Customer Insights Analyst II.
13 general skills for Customer Insights Analyst II, Business Intelligence, Data Analytics, Customer Analytics, etc.
8 soft skills for Customer Insights Analyst II, Lateral Thinking, Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Analyst II, he or she needs to be skilled in Lateral Thinking, be skilled in Analytical Thinking, and be proficient in Innovation.

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